Careers

WHO WE ARE?

Kashmir Box exists to take Kashmir to the world — responsibly and honestly.

We build products and systems that allow heritage to scale without losing its soul. Every decision balances culture, quality, and commercial sense.

The Impact We’re Building
Our work creates impact in real, measurable ways:
- Sustainable livelihoods for artisans and small producers in Kashmir
- Fair, transparent partnerships that respect skill, time, and dignity
- Responsible growth, not short-term volume chasing
- Global visibility for Kashmir’s craft, stories, and people
Impact for us is not charity.

It’s building a business that lasts — and lifts others along the way.
What It’s Like to Work Here
This is a place for people who:
- Take ownership
- Think deeply
- Respect culture and execution equally
- Care about building something meaningful
Why Join Us?
Because here, your work contributes to more than growth metrics.

It contributes to legacy, livelihoods, and long-term value.
From Kashmir to the world.

OPERATIONS TEAM

Senior Manager – Operations (E-commerce Fulfilment & Logistics)

Location: Srinagar, WFO (with multi-location oversight)

Role Overview

At Kashmir Box, operations is not backend—it’s the backbone of customer experience.

We are looking for a Senior Manager – Operations who can take complete ownership of our end-to-end e-commerce fulfilment ecosystem—from order placement to last-mile delivery. This role demands someone who understands scale, speed, and precision, and can build systems that don’t break under growth.

Key Responsibilities

1. End-to-End Fulfilment Ownership
• Oversee the complete order lifecycle: order processing, packaging, dispatch, and delivery
• Ensure SLA adherence across all touchpoints
• Minimize RTOs, delays, and fulfilment errors

2. OMS & WMS Excellence
• Lead implementation, optimization, and daily operations of OMS/WMS systems
• Identify inefficiencies and automate workflows to improve speed and accuracy
• Work closely with tech teams to ensure seamless system integrations

3. Warehouse & Inventory Management
• Manage inventory planning, stock accuracy, and replenishment cycles
• Set up and optimize multi-location warehouse operations
• Drive efficiency in pick-pack-ship processes

4. Distributed Warehouse Network Setup
• Design and implement a distributed warehousing strategy across key geographies
• Reduce delivery timelines and logistics costs through smart node placement
• Partner with 3PLs and logistics providers to scale operations

5. Cost Optimization & Efficiency
• Continuously track and reduce fulfilment and logistics costs
• Negotiate with logistics partners and vendors
• Improve unit economics without compromising customer experience

6. Team Leadership & Cross-Functional Coordination
• Lead operations teams across locations
• Work closely with marketing, product, and customer experience teams
• Build SOPs, training systems, and performance benchmarks.

What We’re Looking For
• 5–8+ years of experience in e-commerce operations, logistics, or supply chain
• Strong hands-on experience with OMS/WMS platforms
• Proven track record of scaling operations and reducing costs
• Experience in setting up or managing multi-city / distributed warehouse networks
• Data-driven mindset with strong problem-solving ability
• Ability to thrive in a fast-paced, high-growth environment.

Preferred: Experience in D2C brands or fashion/lifestyle e-commerce and has managed a team of more than 5 members.

Why Join Kashmir Box
• Build operations for a brand rooted in culture, craft, and storytelling
• Work directly on scaling a high-potential D2C business
• Ownership, not hierarchy—your decisions will shape growth

Apply Now

MARKETING TEAM

Strategic Social Media Manager

Growth & Lifecycle Marketer (Performance + Retention)

Creator & Cultural Partnerships Manager

Strategic Social Media Manager

Location

Delhi NCR / Hybrid
(Occasional on-ground presence for shoots, events & launches)

Experience

3–6 years (brand or consumer-facing businesses preferred)

Role Overview

We are looking for a Strategic Social Media Manager who understands that social media is not about posting daily, but about building perception, demand, and community.

This role sits at the intersection of brand storytelling, performance insight, and cultural relevance. You will own how the brand shows up on social — visually, verbally, and strategically — across platforms.

Key Responsibilities

1. Social Strategy & Planning

Build monthly and quarterly social media strategies aligned with brand, business, and campaign goals
Define content pillars for brand, product, culture, community, and conversion
Translate business objectives into clear social KPIs (reach, saves, engagement quality, traffic, conversions)

2. Content Direction (Not Just Execution)

Create strong content briefs for shoots, creators, designers, and videographers
Ensure consistency in tone, aesthetic, and storytelling across platforms
Own the social calendar with a balance of brand-led, product-led, and culture-led content

3. Platform Ownership

Lead strategy for Instagram, Facebook, Pinterest, YouTube Shorts (and emerging platforms where relevant)
Understand what works where — not one-size-fits-all content
Track trends but adopt only those that fit the brand DNA

4. Performance & Insights

Analyse content performance weekly and monthly
Identify what is driving saves, shares, watch time, and clicks
Collaborate with performance marketing to align organic + paid narratives

5. Creator & Influencer Collaboration

Work closely with the influencer team on content-first collaborations
Ensure creators are aligned with brand tonality and long-term narrative, not just reach
Repurpose creator content strategically for brand and performance use

6. Cross-Team Collaboration

Work closely with Marketing, Creative, Performance, and Founders
Be part of campaign planning, launches, sales moments, and offline events
Act as the brand’s voice guardian on social platforms

What We’re Looking For

Must-Have

Strong understanding of brand-building on social media
Ability to think strategically before creatively
Excellent storytelling and content judgement
Comfortable with data, insights, and performance metrics
Experience working with designers, videographers, and creators

Good to Have

Experience in fashion, lifestyle, D2C, or premium brands
Understanding of META content ecosystem
Exposure to creator-led growth and UGC strategies
Hands-on experience with social analytics tools

What This Role Is NOT

Not just scheduling posts
Not trend-chasing without context
Not “viral at any cost”
Not execution without thinking

Why Join Us

Work on a brand with deep cultural roots and a global audience
High ownership, real decision-making power
Opportunity to shape long-term brand narrative, not just daily posts
Fast-paced, honest, high-standards environment

How to Apply

Your resume
Links to social handles or brands you’ve worked on
A short note on how you think social media should build a brand today

Apply Now

Growth & Lifecycle Marketer (Performance + Retention)

Experience

4–7 years (D2C / consumer brands mandatory)

Role Mandate (Read Carefully)

This role owns revenue growth across acquisition AND retention, with clear separation of thinking, KPIs, and execution.

Your job is to:

Acquire customers profitably
Retain them intelligently
Increase LTV faster than CAC

Revenue Ownership Split (Non-Negotiable)

60% Focus → Performance Marketing (Acquisition)
40% Focus → Retention & Lifecycle Marketing

If retention metrics drop while ROAS looks good, this role has failed.

Key Responsibilities

A. Performance Marketing (Acquisition) — 60%

Strategy & Execution

Own Meta & Google Ads end-to-end
Plan spends based on business targets, not daily ROAS panic
Scale what works, kill what doesn’t — fast

Funnel Thinking

Understand creative → landing → conversion → first purchase quality
Align acquisition messaging with what retention can actually deliver

KPIs You’ll Be Measured On

CAC
Blended ROAS
New customer revenue
Quality of acquired cohorts (repeat potential, not just volume)

B. Retention & Lifecycle Marketing — 40%

Lifecycle Ownership

Own email, WhatsApp, SMS, app push (if applicable)
Build and optimise:
- Post-purchase flows
- Repeat purchase journeys
- Cross-sell / upsell logic
- Win-back & churn reduction flows

Cohort & LTV Focus

Track repeat %, frequency, time to repeat, LTV by cohort
Segment customers by behaviour, value, category, and lifecycle stage
Retention is not discount spam — it is controlled monetisation

KPIs You’ll Be Measured On

Repeat purchase rate
LTV
Revenue from CRM channels
Cohort performance (30/60/90 day)

C. The MOST Important Part: Connecting Both

You are expected to:

Ensure PM doesn’t acquire junk users
Ensure Retention doesn’t clean PM’s mess
Use retention data to improve acquisition targeting & creatives
Use acquisition insights to design smarter lifecycle flows

This role thinks in systems, not channels.

Tools You’ll Own

Meta Ads, Google Ads
CRM tools (BIK / WebEngage / MoEngage / CleverTap)
WhatsApp automation platforms
GA / Shopify / dashboards

What We’re Looking For

Must-Have

Hands-on experience in both paid ads + retention
Strong analytical thinking (cohorts, funnels, attribution)
Comfort owning revenue, not just channels
Ability to say “no” to bad scaling decisions

Good to Have

Experience in fashion / lifestyle / premium D2C
Understanding of creative performance & storytelling
Exposure to loyalty programs or subscriptions

What This Role Is NOT

Not a media buyer who “also sends emails”
Not a CRM manager forced to run ads
Not a discount-driven growth hacker
Not execution without ownership

Reporting & Review Structure (Important)

Weekly:

Spend vs Revenue (new vs repeat split)
CAC vs LTV trend
Retention contribution %

Monthly:

Cohort review (new customer quality)
Retention revenue growth
Blended profitability view

Why This Role Exists

Because:

Ads alone don’t build brands
Retention alone doesn’t scale brands
Growth happens when both talk to each other daily

How to Apply

Resume
Brands you’ve handled end-to-end growth for
One example where retention improved overall profitability, not just repeat %

Apply Now

Creator & Cultural Partnerships Manager

Location

Delhi NCR / Hybrid

(Travel for shoots, events, fittings & talent coordination required)

Experience

3–6 years in influencer marketing, celebrity partnerships, PR, or brand collaborations

Role Overview

We are looking for a Creator & Cultural Partnerships Manager who understands that influence is about context, credibility, and culture — not just reach.

This role focuses on building meaningful creator and celebrity associations that strengthen brand perception, storytelling, and long-term relevance.

Key Responsibilities

1. Influencer Strategy & Execution

Execute a clear influencer strategy across nano, micro, macro, and celebrity tiers
Identify creators who align with brand values, aesthetics, and audience
Manage influencer budgets, timelines, and deliverables

2. Celebrity Collaborations & Gifting

Coordinate celebrity placements, gifting, and paid collaborations
Liaise with stylists, managers, PR teams, and agencies
Ensure celebrity associations feel intentional and brand-right, not opportunistic

3. Creator Briefing & Content Quality

Create structured briefs covering storyline, tone, usage rights, and timelines
Review content for quality, alignment, and brand consistency
Push back on off-brand content — respectfully but firmly

4. Performance & Impact Tracking

Track creator performance beyond vanity metrics:
- Engagement quality
- Saves & shares
-Traffic & assisted conversions
Maintain a creator performance and relationship tracker

5. Long-Term Partnerships

Build repeat collaborations with high-performing, brand-aligned creators
Identify creators who can evolve into faces of collections or campaigns
Reduce one-off barter noise and focus on relationship-led partnerships

6. Cross-Functional Collaboration

Work closely with Social, Creative, Performance, PR, and Founders
Align creator narratives with launches, campaigns, and seasonal moments
Enable performance teams with high-quality creator content for amplification

What We’re Looking For

Must-Have

Proven experience managing influencer and/or celebrity collaborations
Strong judgement of brand fit, storytelling, and cultural relevance
Clear communication and negotiation skills
Comfort working with external talent and internal teams

Good-to-Have

Experience in fashion, lifestyle, beauty, or premium brands
Understanding of content usage rights, whitelisting, and paid amplification
Existing creator, stylist, or PR network

What This Role Is NOT

Not a barter seeding coordinator
Not a viral-chasing role
Not mass outreach without intent
Not a junior execution role

Why Join Us

Work on a brand that values meaningful influence over volume
Exposure to high-impact creator and celebrity moments
Ownership of partnerships that shape brand perception
Fast-moving environment with creative freedom and accountability

How to Apply

Resume
Creator / celebrity collaborations you’ve managed
One example where a partnership strengthened brand perception, not just reach

Apply Now

Graphic & Content Creator

Website / E-commerce Merchandiser

Marketing Executive

Graphic & Content Creator

Location

Delhi NCR / Hybrid
(On-ground presence required for shoots, edits, and campaign days)

Experience

1–3 years in graphic design and/or content creation

Role Overview

We’re looking for a Graphic & Content Creator who understands that good design is not decoration — it is communication.

This role sits at the heart of how the brand looks and feels across social media, website, marketplaces, and campaigns. You will translate ideas, stories, and products into strong, on-brand visuals and content.

Key Responsibilities

1. Visual Design & Brand Consistency

Create graphics for social media, website, emailers, marketplaces, and campaigns
Ensure consistency in fonts, colours, layouts, and visual language
Adapt brand assets across multiple formats without losing quality

2. Content Creation & Execution

Create static posts, carousels, stories, reels covers, and short-form video edits
Support shoots with content capture, selection, and quick edits
Translate briefs into clean, scroll-stopping visuals

3. Creative Support for Campaigns

Work closely with marketing and social teams on launches, sales, and brand moments
Design assets that balance aesthetics and performance
Turn ideas into execution quickly, without losing polish

4. Asset Management & Iteration

Organise and maintain design and content assets
Iterate creatives based on feedback and performance insights
Make quick changes when needed — cleanly and efficiently

KPIs & Success Metrics

Visual quality and brand consistency
Timely delivery of creatives
Engagement and performance of content
Feedback from internal teams

Ideal Candidate Profile

Must-Have

Strong skills in Photoshop, Illustrator, Canva, Figma (or equivalent tools)
Good understanding of social media formats and visual trends
Eye for detail, composition, and typography
Ability to work with briefs and feedback,
Understanding of AI tools is a must.

Good-to-Have

Basic video editing skills (Reels / Shorts)
Experience with fashion, lifestyle, or D2C brands
Understanding of performance-led creatives

What This Role Is NOT

Not a template-only designer
Not a purely execution-heavy intern role
Not art without context
Not slow, over-polished creative without output

Why Join Us

Work on a premium, culture-led brand
Exposure to real campaigns and launches
Opportunity to grow your creative thinking and execution skills
Collaborative, high-standard creative environment

How to Apply

Your resume
Portfolio (mandatory)
Links to social content or brands you’ve worked on

Apply Now

Website / E-commerce Merchandiser

Location:
Delhi NCR / Hybrid
(On-ground coordination with creative, tech, and marketing teams required)

Experience

2–4 years in e-commerce merchandising or website operations

Role Overview

We’re looking for a Website / E-commerce Merchandiser who understands that a website is not a catalogue — it is a storefront designed to convert.

This role owns how products are presented, prioritised, and discovered on the website, with a clear focus on conversion, revenue, and customer experience.

Key Responsibilities

1. Website Merchandising & Product Presentation

Own product placement across the home page, PLPs, PDPs, collections, and navigation
Curate collections based on seasonality, launches, stock depth, and performance
Ensure product sequencing drives discovery and conversion

2. Conversion & UX Optimisation

Optimise PDPs for clarity, trust, and conversion:
Titles
Descriptions
Size & fit information
Imagery order
Identify drop-offs in the customer journey and work with teams to fix them

3. Inventory-Led Merchandising

Align product visibility with stock availability and sell-through goals
Push high-stock, high-margin, or strategic SKUs intelligently
Pull back visibility for low-stock or high-return products

4. Campaign & Launch Coordination

Merchandise the website for sales, launches, and seasonal moments
Ensure banners, collections, and messaging go live on time and error-free
Coordinate with creative, content, and tech teams for smooth execution

5. Data, Insights & Iteration

Track performance metrics:
Conversion rate
Revenue per visitor
Click-through on banners & collections
Run basic A/B tests on layout, sequencing, and messaging
Use insights to continuously improve merchandising decisions

KPIs & Success Metrics

Website Conversion Rate
Revenue per Visitor (RPV)
Sell-through of featured collections
Bounce rate and exit rate
Error-free execution during campaigns

Ideal Candidate Profile

Must-Have

2–4 years experience in website or e-commerce merchandising
Strong understanding of e-commerce funnels and customer behaviour
Comfort working with CMS / Shopify (or similar platforms)
Detail-oriented with a commercial mindset

Good-to-Have

Experience in fashion, lifestyle, or D2C brands
Basic understanding of analytics tools (GA, Shopify analytics)
Exposure to UX, CRO, or experimentation frameworks

What This Role Is NOT

Not just a backend upload role
Not creative without data
Not execution without accountability
Not passive reporting

Why Join Us

Own how customers experience the brand online
Direct impact on conversion and revenue
Work closely with marketing, creative, and tech teams
High-ownership role in a growing e-commerce business

How to Apply

Resume
Websites you’ve merchandised
One example where your merchandising decision improved conversion or revenue

Apply Now

Marketing Executive

Location
Delhi NCR / Hybrid
(On-ground coordination for shoots, events, and campaign execution may be required)

Experience

1–3 years in marketing or digital marketing

Role Overview

We’re looking for Marketing Executives who can execute well, learn fast, and take ownership.

This role supports the marketing team across campaign execution, coordination, reporting, and day-to-day operations, while building a strong foundation in brand and performance marketing.

Key Responsibilities

1. Campaign Execution & Coordination

Support execution of marketing campaigns, launches, and sales
Coordinate with creative, content, influencer, and performance teams.
Ensure timelines, assets, and deliverables are followed correctly

2. Digital Marketing Support

Assist in managing:
Social media calendars
Influencer coordination
Website and marketplace updates
Support performance marketing teams with creatives, copies, and reporting

3. Content & Asset Management

Maintain marketing asset libraries (images, videos, creatives)
Track usage, approvals, and updates across channels
Ensure consistency in messaging and brand tone

4. Reporting & Analysis

Prepare basic performance reports for campaigns and channels
Track key metrics such as reach, engagement, traffic, and sales support
Highlight gaps, delays, or inconsistencies proactively

KPIs & Success Metrics

Timely execution of campaigns
Accuracy and completeness of tasks
Quality of coordination with internal teams
Campaign support effectiveness

Ideal Candidate Profile

Must-Have

1–3 years experience in marketing or digital marketing
Strong communication and coordination skills
Basic understanding of digital marketing channels
Comfortable working with timelines and multiple stakeholders

Good-to-Have

Experience with fashion, lifestyle, or D2C brands
Familiarity with social media platforms and tools
Basic knowledge of performance marketing or CRM

What This Role Is NOT

Not a strategy-only role
Not influencer-only coordination
Not passive task-following
Not a purely creative role

Why Join Us

Exposure to multiple marketing functions
Opportunity to learn from experienced marketers
Fast-paced, hands-on environment
Clear growth path for strong performers

How to Apply

Share:

Resume
Channels or campaigns you’ve worked on
Tools or platforms you’ve used (if any)

Apply Now

BUSINESS GROWTH TEAM

Marketplace Growth Manager

Supply Chain & Vendor Relations Manager

Category Manager

Marketplace Growth Manager

Location

Delhi NCR / Kashmir

(Hybrid | Coordination with on-ground teams required)

Experience

1–3 years in a multi-vendor marketplace / D2C marketplace environment

Role Overview

We’re looking for a Marketplace Growth Manager who understands that marketplaces don’t grow by listings alone — they grow by healthy catalogs, sharp inventory decisions, and disciplined P&L thinking.

This role owns revenue growth, contribution margins, and operational excellence across marketplaces.

You will sit at the intersection of catalog, inventory, marketing, and commercial decision-making.

Key Responsibilities

1. P&L Ownership

Own top-line GMV and bottom-line contribution margin for assigned marketplaces
Track daily, weekly, and monthly performance against targets
Identify levers to improve margin, velocity, and sell-through
This is a business role, not an ops role.

2. Catalog Health & Storytelling

Ensure all listings meet high-quality benchmarks:
-Strong imagery
-SEO-optimised titles and descriptions
-Accurate product attributes and sizing
-Clear, authentic storytelling (no fluff, no misrepresentation)
Monitor and improve listing health scores across marketplace's
Coordinate with content and creative teams to fix underperforming listings

3. Inventory Planning & Demand Forecasting

Analyse historical data, seasonality, and trends to forecast demand
Ensure high-potential and fast-moving SKUs never go out of stock
Flag slow-moving inventory early and work on liquidation or repositioning strategies
Maintain healthy inventory turnover ratios

4. Marketing & Promotion Alignment

Work closely with the digital / performance marketing team
Align promotions and ad spends with:
- High-margin categories
- Excess inventory SKUs
- Strategic collections or launches
Ensure discounts and offers are margin-aware, not volume-blind

5. Marketplace Operations & Coordination

Coordinate with marketplace account managers and internal teams
Track returns, cancellations, and customer feedback
Identify root causes of high return rates and work on corrective actions

KPIs & Success Metrics

GMV Growth
Contribution Margin
Inventory Turnover Ratio
Listing Health Score
Return & Cancellation Rates

Performance will be evaluated on quality of growth, not just volume.

Ideal Candidate Profile

Must-Have

1–3 years experience managing marketplaces (multi-vendor or D2C)
Strong analytical and data-driven mindset
Comfort working with numbers, reports, and dashboards
Ability to coordinate across teams and take ownership

Good-to-Have

MBA / PGDM in Marketing, Digital Marketing, or Operations
Experience with fashion, lifestyle, or category-led marketplaces
Hands-on exposure to Amazon, Flipkart, Myntra, Nykaa, or similar platforms

What This Role Is NOT

Not a listing upload role
Not passive reporting
Not discount-led growth
Not purely operational support

Why Join Us

Direct ownership of marketplace revenue and margins
Exposure to commercial decision-making early in career
Opportunity to learn how real P&L-led growth works
Work with a brand focused on sustainable, profitable scaling

How to Apply

Resume
Marketplaces you’ve worked on
One example where your decision improved GMV, margin, or inventory health

Apply Now

Supply Chain & Vendor Relations Manager

Location

Kashmir
(On-ground role with frequent vendor visits)

Experience

2–5 years in sourcing, supply chain, or category management

(Experience in craft, textile, food/gourmet, or artisan-led ecosystems preferred)

Role Overview

We’re looking for a Supply Chain & Vendor Relations Manager who understands that supply chain, in our context, is not just logistics — it is trust, quality, and long-term partnerships.

This role owns vendor onboarding, cost discipline, quality control at source, and artisan relationships, ensuring that growth never comes at the cost of authenticity or fairness.

Key Responsibilities

1. Vendor Onboarding & Development

Identify, evaluate, and onboard artisans, cooperatives, and small producers who meet quality and ethical standards
Conduct capability assessments covering quality, capacity, timelines, and compliance
Support vendors in understanding product requirements, documentation, and processes

We don’t just add vendors. We build partners.

2. Cost Optimisation & Margin Improvement

Work closely with vendors to optimise costs without compromising quality
Explore:
- Bulk procurement of raw materials
- Shared logistics solutions
- Process efficiencies at the source
Support vendors in improving productivity to unlock better margins for both sides

3. Quality Control at Source

Implement strict QC protocols at vendor locations
Conduct regular inspections and sampling before dispatch
Identify recurring quality issues and drive root-cause corrective actions
Reduce downstream returns and rejections by fixing quality upstream

4. Relationship & Community Management

Act as the primary point of contact between the brand and artisan community
Build trust through fair trade practices, transparent communication, and timely payments
Handle concerns, feedback, and conflict resolution with sensitivity and firmness
Represent the brand responsibly within local artisan ecosystems

5. Supply Planning & Fulfilment Coordination

Coordinate production timelines with demand and sales forecasts
Monitor fulfilment lead times and flag risks early
Ensure readiness for seasonal demand spikes and campaign-led volumes

KPIs & Success Metrics

New Vendor Acquisition (quality-aligned vendors only)
COGS Reduction (without quality dilution)
Fulfilment Lead Time
Quality Pass Rate (pre-dispatch QC)
Return Rate reduction (quality-led)

Ideal Candidate Profile

Must-Have

Graduate with strong computer and documentation skills
Hands-on experience in sourcing, supply chain, or vendor management
Strong interpersonal skills and cultural fluency
Ability to work independently in an on-ground role

Good-to-Have

Experience working with artisans, cooperatives, or decentralized supply chains
Exposure to textiles, crafts, or gourmet categories
Understanding of ethical sourcing and fair trade practices

What This Role Is NOT

Not a procurement-only role
Not a desk-based supply chain position
Not price squeezing without empathy
Not transactional vendor management

Why Join Us

Work closely with Kashmir’s artisan communities
Be part of a supply chain that values fairness, dignity, and sustain ability
High ownership and long-term impact
Opportunity to shape how authentic Kashmir-made products reach the world

How to Apply

Resume
Categories and vendors you’ve worked with
One example where you improved cost, quality, or vendor trust

Apply Now

Category Manager

Location

Delhi NCR / Kashmir
(Hybrid | Category and vendor coordination required)

Experience

4–5 years in category management, merchandising, buying, or product planning
(Experience in fashion, lifestyle, craft, or D2C preferred)

Role Overview

We’re looking for Category Managers who understand that a category is not just a product list — it is a business unit.

This role owns assortment planning, pricing, margins, inventory health, and category growth, while ensuring that every product aligns with brand standards and customer expectations.

Key Responsibilities

1. Category P&L Ownership

Own revenue, margins, and contribution for assigned categories
Track performance against monthly and seasonal targets
Identify growth levers across pricing, assortment, and inventory

2. Assortment & Product Planning

Plan category assortments based on customer demand, seasonality, and trends
Decide what to launch, scale, pause, or exit
Maintain the right mix of core, seasonal, and experimental products

3. Pricing & Margin Management

Define pricing strategy in line with COGS, positioning, and competitive benchmarks
Work on margin improvement without compromising quality or brand perception
Align discounts and promotions with inventory and margin goals

4. Inventory & Sell-Through Management

Monitor stock depth, sell-through, and ageing inventory
Ensure fast-moving SKUs are always available
Plan liquidation or repositioning strategies for slow movers

5. Vendor & Cross-Team Coordination

Work closely with supply chain, sourcing, marketing, and marketplace teams
Align product stories, launches, and campaigns with category goals
Provide clear inputs for content, merchandising, and performance teams

KPIs & Success Metrics

Category GMV Growth
Contribution Margin
Inventory Turnover & Sell-Through
Stock Availability of Top SKUs
Return & Cancellation Rates

Ideal Candidate Profile

Must-Have

4–5 years experience in category management, buying, or merchandising
Strong analytical and commercial mindset
Ability to take ownership and make decisions
Comfortable working with data, forecasts, and reports

Good-to-Have

Experience in fashion, lifestyle, craft, or premium D2C
Exposure to multi-channel selling (website + marketplaces)
Understanding of customer behaviour and pricing strategy

What This Role Is NOT

Not just product sourcing
Not passive reporting
Not discount-driven decision making
Not execution without accountability

Why Join Us

Own a category end-to-end
Direct impact on revenue and profitability
Work closely with sourcing, marketing, and leadership
Build categories that last, not just collections

How to Apply

Resume
Categories you’ve handled
One example where your decision improved category growth or margin

Apply Now

Business Analyst

Head of Offline (Retail & Experiential)

Manager – Corporate Gifting & B2B Partnerships

Business Analyst

Location

Delhi NCR / Hybrid

Experience

2–5 years in business analysis, analytics, or strategy roles
(Experience in D2C, e-commerce, or consumer brands preferred)

Role Overview

We’re looking for a Business Analyst who can turn data into decisions.

This role works closely with leadership, category, marketing, and operations teams to analyse performance, identify gaps, and enable smarter, faster business decisions. You won’t just report numbers — you’ll explain what they mean and what to do next.

Key Responsibilities

1. Business Performance Analysis

Track and analyse revenue, margins, costs, and growth trends
Build regular dashboards for leadership and teams
Identify deviations from plan and flag risks early

2. Funnel & Customer Analytics

Analyse customer journeys across acquisition, conversion, and retention
Track cohort performance, repeat behaviour, and LTV trends
Support marketing and retention teams with actionable insights

3. Category, Inventory & Operations Analysis

Support category managers with assortment, pricing, and inventory insights
Analyse sell-through, ageing inventory, and return reasons
Identify operational inefficiencies and improvement opportunities

4. Reporting, Forecasting & Planning

Build weekly, monthly, and quarterly performance reports
Support forecasting and target-setting exercises
Maintain data accuracy across sources (Shopify, marketplaces, ad platforms)

5. Stakeholder Collaboration

Work closely with Marketing, Category, Supply Chain, Finance, and Leadership
Translate complex data into clear, decision-ready insights
Support ad-hoc analysis for launches, sales, and strategic initiatives

KPIs & Success Metrics

Accuracy and relevance of insights
Adoption of recommendations by teams
Improvement in business KPIs driven by analysis
Timeliness and clarity of reporting

Ideal Candidate Profile

Must-Have

Strong analytical and problem-solving skills
Advanced Excel / Google Sheets proficiency
Comfort working with large datasets and dashboards
Ability to communicate insights clearly to non-technical teams

Good-to-Have

Experience with BI tools (Power BI, Looker, Tableau)
SQL or basic data querying skills
Experience in e-commerce, D2C, or marketplaces.

What This Role Is NOT

Not just MIS reporting
Not passive data extraction
Not a tech-only analytics role
Not insight without action

Why Join Us

Work closely with decision-makers
High visibility and real business impact
Opportunity to shape how data drives growth
Fast-paced, execution-focused environment.

How to Apply

Resume
Tools you’ve worked with
One example where your analysis influenced a business decision

Apply Now

Head of Offline (Retail & Experiential)

Location

Delhi NCR
(Frequent travel across cities for store launches, exhibitions, and events)

Experience

8–12 years in offline retail, experiential marketing, or omnichannel roles
(Premium, lifestyle, fashion, or D2C brands preferred)

Role Overview

We’re looking for a Head of Offline to build, scale, and own our physical presence — from pop-ups and exhibitions to long-term retail formats.

This role is about revenue, experience, and brand storytelling in the physical world. You will own the offline P&L while ensuring every touchpoint feels intentional, premium, and on-brand.

Key Responsibilities

1. Offline Growth Strategy & P&L Ownership

Define and execute the offline growth roadmap (pop-ups, exhibitions, stores, collaborations)
Own revenue, costs, and profitability of all offline initiatives
Decide where to play — and where not to

2. Store, Pop-up & Event Execution

Plan and execute:
Pop-ups
Exhibitions
Trunk shows
Retail partnerships
Ensure seamless execution across location, staffing, inventory, and customer experience

3. Customer Experience & Brand Representation

Own the offline customer journey end-to-end
Ensure visual merchandising, storytelling, and service reflect brand values
Train and manage frontline teams to deliver consistent experiences

4. Inventory, Pricing & Merchandising

Align offline inventory with demand and sell-through goals
Work closely with category and supply chain teams on assortment and pricing
Minimise unsold inventory and return logistics

5. Cross-Channel & Omnichannel Alignment

Work closely with online, marketing, and CRM teams
Use offline touchpoints to drive online repeat and retention
Ensure consistent messaging across channels

6. Partnerships & Local Market Expansion

Identify and execute strategic retail partnerships
Explore new cities, formats, and audience segments
Build strong local relationships and vendor networks

KPIs & Success Metrics

Offline Revenue & Contribution Margin
Footfall-to-Conversion Rate
Inventory Sell-Through
Customer Experience Scores
Repeat & Cross-Channel Conversion

Ideal Candidate Profile

Must-Have

Proven experience owning offline retail or experiential P&L
Strong execution and people management skills
Deep understanding of customer experience and merchandising
Ability to scale systems, not just events

Good-to-Have

Experience with premium or heritage brands
Exposure to omnichannel retail models
Experience in launching new markets or formats

What This Role Is NOT

Not a store operations-only role
Not event management without revenue accountability
Not brand theatre without numbers
Not execution without strategy

Why Join Us

Build the offline vertical from the ground up
High autonomy and decision-making authority
Direct impact on brand presence and revenue
Opportunity to create experiences, not just stores

How to Apply

Resume
Offline formats you’ve scaled
One example where offline drove revenue + brand equity

Apply Now

Manager – Corporate Gifting & B2B Partnerships

Location

Delhi NCR / Hybrid
(Travel for client meetings, events, and key partnerships required)

Experience

4–7 years in B2B sales, corporate gifting, partnerships, or key account management
(Premium, lifestyle, or gifting brands preferred)

Role Overview

We’re looking for a Manager – Corporate Gifting & B2B Partnerships to build and scale our corporate and institutional business.

This role owns revenue, relationships, and repeat partnerships across corporate gifting, festive orders, bulk sales, and long-term B2B collaborations — while ensuring every order reflects brand quality and storytelling.

Key Responsibilities

1. B2B Revenue & Growth Ownership

Own corporate gifting and B2B revenue targets
Build a pipeline of corporate, institutional, and bulk-buy clients
Drive repeat business through long-term partnerships, not one-off deals

2. Client Acquisition & Relationship Management

Identify and onboard corporate clients, HR teams, admin heads, and brand managers
Act as the primary point of contact for key accounts
Build trust through clear communication, reliability, and execution excellence

3. Gifting Solutions & Customisation

Curate gifting assortments aligned with client budgets, brand positioning, and occasions
Work with internal teams on:
Custom packaging
Co-branding
Personalisation
Ensure solutions feel premium, thoughtful, and brand-aligned

4. Proposal, Pricing & Negotiation

Prepare proposals, quotations, and commercial terms
Balance margin discipline with client expectations
Close deals with clarity and confidence

5. Fulfilment & Execution Coordination

Coordinate with supply chain, category, packaging, and logistics teams
Ensure timely delivery, quality checks, and smooth execution
Handle escalations professionally and proactively

6. Market & Opportunity Development

Identify new B2B opportunities:
Festivals
Employee gifting programs
Client onboarding kits
Collaborations with hotels, institutions, and enterprises
Track market trends and competitor offerings

KPIs & Success Metrics

B2B / Corporate Gifting Revenue
Repeat Client Rate
Average Order Value (B2B)
Contribution Margin
On-time Fulfilment Rate

Ideal Candidate Profile

Must-Have

Proven experience in B2B sales or corporate gifting
Strong client-facing and negotiation skills
Ability to manage multiple stakeholders and large orders
Commercial mindset with attention to detail

Good-to-Have

Experience with premium or heritage brands
Existing corporate or institutional client network
Understanding of packaging, logistics, and customisation workflows

What This Role Is NOT

Not a catalogue-pushing sales role
Not discount-first selling
Not order-taking without relationship building
Not execution without accountability

Why Join Us

Build and own a high-potential B2B revenue vertical
Work with premium corporate clients
Shape how the brand is experienced in institutional settings
High ownership and long-term growth opportunity

How to Apply

Resume
B2B or corporate clients you’ve worked with
One example where you built a long-term corporate partnership

Apply Now

Sourcing Manager

Location

Kashmir
(On-ground role with frequent vendor and artisan visits)

Experience

3–6 years in sourcing, procurement, or vendor development
(Experience in crafts, textiles, apparel, home, or gourmet preferred)

Role Overview

We’re looking for Sourcing Managers who understand that sourcing is not just buying — it’s building reliable, ethical, and scalable supply.

This role owns vendor identification, cost discipline, quality alignment, and sourcing sustainability, ensuring the right products are created at the right cost, quality, and timelines.

Key Responsibilities

1. Vendor Identification & Onboarding

Identify and onboard artisans, producers, cooperatives, and suppliers aligned with quality and ethical standards
Evaluate vendors on capability, capacity, consistency, and compliance
Maintain a healthy, diversified sourcing base to reduce risk

2. Costing & Commercial Negotiation

Negotiate product costs, MOQs, lead times, and payment terms
Work on COGS optimisation without compromising product integrity
Support vendors with process improvements to unlock better pricing

3. Quality Alignment & Product Development

Ensure sourcing aligns with design, category, and quality expectations
Coordinate sampling, approvals, and bulk readiness
Address recurring quality issues at the source through corrective actions

4. Supply Planning & Capacity Management

Plan sourcing quantities based on forecasts and category inputs
Ensure vendor capacity can support scale during peak seasons
Flag risks related to delays, shortages, or dependency early

5. Relationship & Ecosystem Management

Build long-term, trust-based relationships with vendors
Act as a responsible brand representative within the sourcing ecosystem
Ensure transparent communication and fair trade practices

KPIs & Success Metrics

On-time Vendor Onboarding
Cost of Goods Sold (COGS) Improvement
Quality Acceptance Rate
Supplier Lead Time Adherence
Vendor Dependency Risk Reduction

Ideal Candidate Profile

Must-Have

Hands-on experience in sourcing or procurement
Strong negotiation and vendor management skills
Ability to work independently in an on-ground role
Commercial mindset with quality sensitivity

Good-to-Have

Experience working with artisan or decentralized supply chains
Exposure to textiles, crafts, apparel, or gourmet categories
Understanding of ethical sourcing and sustainability principles

What This Role Is NOT

Not a desk-only procurement role
Not price squeezing without responsibility
Not transactional vendor handling
Not execution without ownership

Why Join Us

Work closely with authentic sourcing ecosystems
Play a key role in preserving quality while enabling scale
High ownership and long-term impact
Opportunity to build sourcing systems, not just orders.

How to Apply

Resume
Categories and vendors you’ve sourced
One example where your sourcing decision improved cost, quality, or reliability.

Apply Now

DESIGN TEAM

Senior Fashion Designer

Assistant Fashion Designer

Merchandiser (Fashion)

Senior Fashion Designer

Location

Delhi NCR / Kashmir
(Travel for sourcing, sampling, and shoots required)

Experience

5–10 years in fashion design
(Experience with Indian textiles, crafts, or heritage categories preferred)

Role Overview

We’re looking for a Senior Fashion Designer who can design with depth and direction.

This role goes beyond aesthetics — you will shape collections, silhouettes, and narratives, while ensuring design decisions translate into commercially successful products.

Key Responsibilities

Design & Collection Ownership

Lead seasonal and capsule collections end-to-end
Define design direction, colour palettes, fabrics, and silhouettes
Ensure every collection aligns with brand ethos and customer expectations

Product Development

Oversee sampling, fittings, and final approvals
Work closely with sourcing and production to ensure feasibility and quality.
Balance creativity with cost, timelines, and scalability

Mentorship & Collaboration

Guide and review work of junior designers
Collaborate with category, marketing, and content teams on storytelling
Support shoots, styling, and campaign inputs

KPIs & Success Metrics

Collection performance (sell-through)
Sampling and development timelines
Quality and fit consistency
Design-to-commercial success ratio.

Ideal Candidate Profile

Must-Have

Strong design sensibility with commercial awareness
Deep understanding of Indian textiles and garment construction
Experience owning collections end-to-end.

Good-to-Have

Exposure to craft-led or premium brands
Ability to mentor junior team members

What This Role Is NOT

Not trend-copying without context
Not design without production understanding
Not creativity without accountability

Assistant Fashion Designer

Location

Delhi NCR / Kashmir

Experience

1–3 years in fashion design or product development

Role Overview

We’re looking for an Assistant Fashion Designer who is hands-on, detail-oriented, and eager to learn.

This role supports the design team in executing collections while building strong fundamentals in design, sourcing, and production.

Key Responsibilities

Design Support & Execution

Support senior designers in sketches, mood boards, and tech packs
Assist in fabric sourcing, trims, and colour approvals
Track sampling, fittings, and revisions

Coordination & Documentation

Maintain design files, BOMs, and sample records
Coordinate with sourcing and production teams
Ensure timelines and approvals are followed

KPIs & Success Metrics

Accuracy of tech packs and documentation
Sampling turnaround time
Quality and fit feedback

Ideal Candidate Profile

Must-Have

Formal education in fashion design
Strong eye for detail and willingness to learn
Basic understanding of fabrics and garment construction

Good-to-Have

Exposure to Indian textiles and embroidery
Proficiency in design software (Illustrator, Photoshop)

What This Role Is NOT

Not a purely creative role
Not a styling-only position
Not passive support without accountability.

Merchandiser (Fashion)

Location

Delhi NCR / Kashmir

Experience

2–5 years in fashion merchandising or production merchandising

Role Overview

We’re looking for a Merchandiser who ensures that design turns into sellable, on-time, and quality-assured products.

This role bridges design, sourcing, production, and planning, ensuring smooth execution from concept to delivery.

Key Responsibilities

Production & Order Management

Manage sampling, production timelines, and order execution
Coordinate with vendors on quantities, timelines, and quality
Track WIP and flag risks early

Costing, Quality & Delivery

Monitor costing, consumption, and margin alignment
Ensure quality checks at sampling and production stages
Ensure on-time deliveries and readiness for launches

KPIs & Success Metrics

On-time delivery rate
Sampling and production accuracy
Quality acceptance rate
Cost adherence

Ideal Candidate Profile

Must-Have

Strong understanding of garment production and processes
Ability to coordinate across teams and vendors
Detail-oriented with strong follow-up skills

Good-to-Have

Experience with artisan or small-batch production
Exposure to premium or heritage fashion brands

What This Role Is NOT

Not a design role
Not a sourcing-only position
Not follow-up without ownership

FINANCE & HR TEAM

Accounts Executive (Male)

Finance Manager

HR Manager

Accounts Executive (Male)

Location

Srinagar, Kashmir- (On-site role)

Experience

Minimum 2 years in accounting
Tally ERP experience is mandatory

Role Overview

We are looking for a detail-oriented Accounts Executive to support day-to-day accounting operations and ensure accuracy, compliance, and financial discipline across the business.

This role focuses on execution, record-keeping, and coordination, with clear accountability for books and documentation.

Key Responsibilities

1. Day-to-Day Accounting Operations

Maintain books of accounts using Tally ERP
Record sales, purchase, expense, and journal entries accurately
Reconcile ledgers, bank statements, and cash books

2. Vendor & Payment Coordination

Process vendor invoices on timely basis.
Maintain vendor ledgers and resolve discrepancies
Coordinate with internal teams on payment approvals and documentation

3. Compliance & Documentation

Assist in GST compliance:
- Invoice verification
- Data preparation for returns
Maintain proper accounting records and supporting documents
Support audits and statutory requirements as needed

4. Reporting & Controls

Prepare basic MIS reports as required
Track outstanding payables and receivables
Flag discrepancies, missing documents, or unusual entries proactively

KPIs & Success Metrics

Accuracy of accounting entries
Timely closure of books
On-time vendor payments
Ledger and bank reconciliation hygiene
Audit and compliance readiness

Ideal Candidate Profile

Must-Have

Minimum 2 years experience in accounting
Strong working knowledge of Tally ERP
Basic understanding of GST and accounting principles
Comfortable with documentation and record-keeping

Good-to-Have

Experience in trading, retail, or D2C businesses
Familiarity with Excel for basic reporting
Prior experience coordinating with vendors or internal teams

What This Role Is NOT

Not a CA role
Not a finance strategy position
Not a field role
Not a purely clerical data-entry job

Why Join Us

Stable role with clear responsibilities
Opportunity to work with a growing organisation
Structured processes and supportive team environment
Long-term growth for reliable performers

How to Apply

Resume
Years of experience with Tally ERP
Current location and availability

Apply Now

Finance Manager

Location

Delhi /Srinagar/ Hybrid

Experience

6–10 years in finance, accounting, or commercial roles
(Experience in D2C, retail, or consumer brands preferred)

Role Overview

We’re looking for a Finance Manager who ensures the business runs on financial discipline, visibility, and control.

This role owns financial reporting, compliance, cost control, and decision support, working closely with leadership to ensure growth is profitable and sustainable.

Key Responsibilities

Financial Planning & Control

Own monthly, quarterly, and annual financial reporting
Track budgets, forecasts, and actuals across functions
Flag risks, leakages, and deviations early

Accounting, Compliance & Governance

Oversee accounting operations and statutory compliance
Manage GST, TDS, audits, and regulatory filings
Ensure clean books and audit readiness at all times

Business & Commercial Support

Support leadership with financial insights and analysis
Review pricing, margins, and cost structures
Partner with category, marketing, and operations teams on profitability

KPIs & Success Metrics

Accuracy and timeliness of financial reporting including compliance filings.
Budget adherence and cost control
Margin and cash flow health

Ideal Candidate Profile

Must-Have

Strong grounding in finance and accounting fundamentals
Experience managing compliance audits & Tax scrutiny matters
Ability to partner with business teams, not just report numbers
Well versed with the finance ERP environment.
Excellent leadership skills
Commerce background

Good-to-Have

CA / MBA (Finance)
Experience in e-commerce, retail, or D2C businesses

Apply Now

HR Manager

Location

Srinagar/Delhi/ Hybrid

Experience

5–8 years in HR, people operations, or talent management
(Startup / D2C experience preferred)

Role Overview

We’re looking for an HR Manager who can build people systems with clarity, fairness, and accountability.

This role owns hiring, performance management, policies, and employee experience, ensuring the organisation scales without losing its culture.

Key Responsibilities

Talent Acquisition & Workforce Planning

Own hiring across functions in partnership with business leaders
Drive structured interview and selection processes
Build pipelines for critical and recurring roles

Performance & People Operations

Manage performance cycles, goal-setting, and reviews
Implement HR policies, compliance, and documentation
Handle employee lifecycle: onboarding to exits

Culture, Engagement & Compliance

Build a culture of ownership, clarity, and accountability
Address employee concerns with empathy and fairness
Ensure compliance with labour laws and HR best practices

KPIs & Success Metrics

Hiring turnaround time and quality
Performance cycle completion
Attrition and engagement metrics
Policy and compliance hygiene

Ideal Candidate Profile

Must-Have

Strong understanding of HR operations and people management
Experience working closely with leadership and teams
Ability to balance empathy with business needs

Good-to-Have

Experience in fast-growing organisations
Exposure to HR tech tools and systems

Apply Now