Recognition with a name
Meet the people behind the embroidery through their names, stories and contribution to AAGAZ.
AAGAZ
Every stitch has a story. Every story has a name.
You have the piece. Now meet the people whose hands bring its embroidery to life.
KASHMIR BOX × YAWAR ABDAL
Meet the artisansAn enduring language of needle & thread.
The people behind your AAGAZ.
Every AAGAZ piece carries a human connection. Meet the artisans whose skill brings its embroidery to life.
YOUR GARMENT. THEIR STORY.
Meet the hands behind the stitches.
Discover the artisans’ stories and the skill, care and contribution behind every stitch.
Explore the artisansTHE CRAFT
Sozni. An art of extraordinary patience.
Sozni embroidery is built stitch by careful stitch, shaped by years of learning and an extraordinary eye for detail.
A piece of embroidery is never just a pattern. It carries a person’s time, skill and life.
04 / WHAT WE’RE CHANGING
Preserving craft means standing with craftspeople.
For nearly 15 years, KASHMIR BOX has worked to bring Kashmiri products to audiences around the world. With AAGAZ, we want that visibility to extend to the artisans, and to what they earn.
A share in the success
Our profit-sharing approach aims to help participating artisans benefit more directly when the collection succeeds.
New relevance for Sozni
By taking Sozni into contemporary menswear, we hope to create fresh demand while respecting its roots.
Income improvements and programme impact should be published with a verified period, sample and calculation method; this preview intentionally does not state an unverified numerical claim.
05 / THE PEOPLE OF AAGAZ
The artists behind the art.
Meet the people whose skill brings AAGAZ to life.
Mohammad Shafi Rather
Shagufta, Shabnam, Shamima, Mehnaaz, Zamrooda, Bilques, Ruheena
Noor Mohammad
More hands behind AAGAZ
Gh Nabi Wani, Ruksana Hameed, M Maqbool Bhat, Khurshid Ahmad Dar, Khalid wani, Hilal Ahmad, Mushtaq AhmadBashir Ahmad
AAGAZ / A BEGINNING
The future of Sozni begins with its people.
When you choose a piece of AAGAZ, you carry more than an embroidered garment. You carry a story that deserves to be heard.