Sameer Designs is an intiative by two brothers, Ishfaq and Sameer who strive to restore Kashmiri Crewel to its pinnacle. They employ around 100 artisans, 80% of them being women across various districts. They pay them fair wages, unlike the big guns in the market. The difference is so huge that while an artisan get 600 Rupees per piece in the local markets, at Sameer Designs they get more than double. It is their commitment and dedication towards resurrecting the craft of crewel which manifests itself in the quality of their work.Each piece crafted in this workshop looks a class apart for they keep his promise of not letting a machine touch their products from the beginning until the very end.
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