Featuring IKC

Reviving the Kashmiri Namda

Incredible Kashmir Crafts is a home brand known worldwide, pioneered by the Arifa Jan, a young, determined and vibrant woman artisan turned entrepreneur of Kashmir who decided to put her heart into reviving the craft of Namda and brought glory to the otherwise lost art form. Arifa's brand IKC is known worldwide for its handmade felted wool rugs which add a touch of contemporary to the tradition.

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