Featuring AMMA

A Grassroot Artisan's Journey to a Global Brand

AMMA is a global lifestyle brand by two grassroot artisans, Ali Mohammed and Mushtaq Ahmad who made an awe inspiring journey to the world of luxury fashion at an age of 60- years. The artisans turned entrepreneurs are the popular choice for Kashmir Embroidered decor, apparels and accessories. AMMA specialize in woolen wraps, embroidered woolen jackets, embroidered silk jackets and the ethnic cotton and woolen suits in beautiful Kashmir Embroideries.

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