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10 Must See Places in Pahalgam

  Visit Kashmir and you just cannot afford to miss this beautiful called Pahalgam. Often referred to as mini Switzerland or the Valley of Shepherds, this beautiful place is perched between the breathtaking Sheshnag Lake and Lidder. Whether you want to go for a trek with your gang or get together with your family or simply lie under the warm bright sun, listening to the sound of the gushing water, this heavenly place has a  whole wide range of activities to offer to its visitors.


Wicker Willow Wonderments

Wicker willow, locally known as Veer Kani in Kashmir is one of the most significant crafts of Kashmiri Handicraft Industry. There must not be anyone who visited Kashmir and could ignore the presence of this earthy craft spread across the heavenly picturesque of the Vale of Kashmir. These creative and delicately crafted masterpieces of art are a wonderful sight while taking a tour of the rich Kashmiri handicraft markets.

Mohammad Muneem- Expressing through melodies

 Singing happened to me when I wanted to express what I wrote. I wanted someone to sing the words I wrote but no one was really interested. One thing led to another and I found this teacher who taught me the technique to vocals. And the next thing I knew I was doing was singing my own work. I found writing songs really liberating hence, stuck to it. It became my inspiration. What’s the point of doing something that you don’t find any inspiration in doing ! In the beginning, things are undoubtedly hard but that is how you know how much you love d   doing something, when you struggle and strive to do it any way you can. Anything you want to achieve that is food for your soul has to pull you out of your comfort zone and make you go to adll extents of hardship to achieve. 

Five outfits to spruce up this Eid

 Eid ul fitr is a festival of joy and love that is so eagerly awaited by everyone, young and old, after a month long of continuous fasting from dawn to dusk. This Eid in itself is a gift, a blessing from Almighty to celebrate the determined believers’ devotedness. So this festival is an elevated occasion for spilling around love, indulging in mouth-watering delicacies and dressing up in fabulous, colourful dazzling outfits. While you are all still busy praying and fasting, we have put up an easy yet festive collection of outfits for you to choose from and flair this Eid. 

Summer destinations in Kashmir



Kashmir is not a place that you visit once and cross off from your list. Unlike other places, one doesn’t need a season or a particular time of the year to visit this heaven of a place. Beautiful all throughout the year, Kashmir is most known for its kaleidoscopically colorful summer season. Summer, in Kashmir starts at around the onset of May and lasts till 15th of July, which marks the onset of ‘wahraat’ that is the rainy season in the valley. This beautiful ‘Retkol’ (summer) as it is called in Kashmiri language breaths in an altogether different life, marked by blossoms in bloom, gushing rivers into magnanimous lakes, vibrant markets, glorious mornings serene evenings, clear blue skies, starry nights , beauty galore. Kashmir, hence, sees a surge in the number of tourists and visitors from all over the globe in this season. There are travellers, trekkers, sports persons, and people from cinema, photographers, poets and many more. And trust me when I say, the bewitchingly beautiful valley has something to offer to all of them, in ways they want.

Fatima Rasool – Connoisseur in Kashmiri Jams and Pickles

''It is very important to keep moving in life. One needs to stay busy and involved and most importantly financially independent, especially if there are responsibilities to meet. At an age when most of the women give up and consider it as the terminus of their life, we have started a new enterprise and have new heights to scale. It’s never too late to learn new things or make a new start. If we could, so can you. That is the message we want to give to the women of the Valley.''

Saklain Kawos - The Man behind Intriguing Beauty Secrets

  While I was doing a corporate job in Gurgaon, my father, after retiring from Police Services, started growing lavender as a hobby. I moved back to Kashmir and looked for jobs which I never got. At that time I got an order for Lavender dry flower through a Facebook Page which I had created to promote my dad’s hobby of growing lavender. That was the start  and turning point of my career.

10 Foods Kashmiris Relish in Ramadhan

Being a Muslim majority state, Ramadan is celebrated with much fervor in Kashmir. Come Ramadan, and the markets are abuzz with delicacies and refreshing beverages which keep the faithful in good spirit.  The streets of Srinagar are a lively spree as makeshift stalls and shops display a wide variety of dates, dry fruits and fried delicacies. People are seen shopping for their choicest foods across the streets of Shehr – e- Khaas and Lalchowk. 

Namda- A Luxury In Wool

 Namda derives its name from a man Nubi, who conceived the idea of felted carpets made in wool, hence the name Namda. Back in the 11th century, when Akbar held the throne, the King ran a proclamation demanding a warm coverage for his cold-bitten horse. That was when felting of wool took birth to become a world class craft form that continues to awe strike till date. Like most of the other crafts that stand at the very Kashmiri cultural base, the art of Namda making was brought to Kashmir by the Sufi saint, Shah- e- Hamdan, who came with the generous mission of bringing livelihood to the local kashmiris. They say, give a poor man a fish and you feed him for a day, teach him to fish and you feed him for a lifetime. Namda making continues to form the livelihood of a significant percentage of the people of Kashmir even to this day. 

Omaira Binish - Colorful Creations in Crochet

     Even though we were and are teachers, we knew fabric painting and crochet and loved doing it together. Not being trained from any design institute, we improved our skills mainly through online tutorials. What started making stuff for home, gradually gained popularity among our immediate circle of friends and relatives and it was then that we started receiving orders for our work, though on a very small scale. With the passage of time, requests started pouring in and it was then that the concept of CraftWorld Kashmir flashed in our minds. Soon we realized that many people were selling their skills through social media and we decided to use these platforms to grow our business. The initial investment was very low, almost negligible, as our products were made to order. 

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